Helping Brands Grow, especially with Women

We help companies define and strengthen their brand to accelerate sales AND train their marketers to deliver sustaining business growth

7 Insights to Improve Your Advertising to Women

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- Are you scratching your head on where to get another point of growth from?
- Is your messaging just not yet generating the sales or loyalty you imagined with your audience?
- Are you struggling to have your product or advertising break through the clutter to reach your target customer?

Is your to-do list so long that you don’t have time to dive into your marketing strategy to delight your customers with the quality you’d like?
Do you wish you had more time to provide quality coaching and training to your direct reports?

If you answered yes to any of the above questions,

Brand Strategy

The brand strategy clearly defines what your brand will stand for so you have a compelling and distinct offering in the market.

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Marketing Strategy

The marketing strategy determines the choices so your marketing plan drives conversion, efficiently.

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Brand-Building Training

Brand-building training delivers an immediate, noticeable improvement in employee performance and long-term capability growth for the organization.

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Ongoing Brand Advisor

Receive ongoing support and counsel to ensure your plans are executed with excellence and deliver the results you are looking for.

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Amanda is the President of Female Forward. Over the last 20+ years, she has partnered with companies to help them develop brand strategies and marketing campaigns that increase sales. She has overdelivered results in large, corporate business as well as with startups, including global and national companies such as Pantene, Olay, Clairol, Always, Tampax, Kimberly Clark, Facebook, Altria, Cardinal Health, Goodyear, Smucker, Spin Master, McCormick, Leaf Home Solutions, and Cincinnati Children’s Hospital. She is particularly experienced and passionate to assist brands that want to grow with women.

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Amanda Hill, President of Female Forward

Amanda is the President of Female Forward. Over the last 20 years, she has partnered with companies that serve women to help them develop brand strategies and marketing campaigns. She has overdelivered results in large, corporate business as well as with startups and non-profits who have a mission to better serve women, including global and national brands such as Pantene, Olay, Clairol, Always, Tampax, Salonpas, and McCormick.

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Under Amanda's leadership, Always became the first feminine care brand ever to air a commercial during the Super Bowl in 2015, and the campaign has since been widely recognized by the advertising industry, receiving more than 175 awards globally. Amanda has proudly represented the #LikeAGirl program and had the fortune to share the successes at forums like the Association of National Advertisers and the ESPY Humanitarian Awards.
Added $100 million in sales to the Procter & Gamble NA Feminine Care portfolio over four years, and is the only manufacturer in the category to consecutively grow share and household penetration.
Successfully advised brand in $45 billion industry with first advertising campaign, which scored in the top tertile of the Kantar database.

Created brand-building fundamentals for $1 billion brand, including positioning, architecture, and brand assets that have been executed in the marketplace.

Influenced portfolio branding strategy that changed trajectory of new product development.

Developed positioning for several global brands and led review to ensure choices were executed in marketing.

Identified markers for successful beauty care startups, which led to a Fortune 50 startup acquisition.

Built brand fundamentals and launch marketing plan for startup, which broke even within 18 months despite a two-month shutdown during Covid.

Led online digital training reinvention that enabled +18% price increase and delivered highest month of sales in company history. Also led rebranding of company programs and iconic assets.