Helping Brands Grow with Women

We help CPG brands sell more effectively to women and achieve a 300% ROI by positioning your brand to appeal to women

7 Insights to Improve Your Advertising to Women

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Are you scratching your head on where to get another point of growth from?
Is your messaging just not yet generating the sales or loyalty you imagined with your female audience?
Are you struggling to have your product or advertising break through the clutter to reach your target customer—women?

Is your to-do list so long that you don’t have time to dive into your marketing strategy to delight your customers (especially women) with the quality you’d like?
Do you wish you had more time to provide quality coaching and training to your direct reports, especially the female talent in your organization?

If you answered yes to any of the above questions,

CLARITY CLINIC

Preliminary assessment on barriers to growing your business with women. This consists of desk research and 2-3 interviews with organization experts in a fast fashion to jumpstart your planning.

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DRIVERS DEEP DIVE

Uncover game-changing insights about your brand with women to step change your results. This consists of qualitative and/or quantitative research with with female customers and/or women in your organization to reveal new ways to connect with them.

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CATALYST WORKSHOP

Bring together your team for an immersion on how your brand is doing with women, be inspired by examples of brands winning with women, and develop an action plan to step change your team’s results with women.

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COMMITMENT & COACHING

Receive ongoing support and counsel to ensure your plans are executed with excellence and deliver the results you are looking for.

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Amanda is the President of Female Forward. Over the last 20 years, she has partnered with companies that serve women to help them develop brand strategies and marketing campaigns. She has overdelivered results in large, corporate business as well as with startups and non-profits who have a mission to better serve women, including global and national brands such as Pantene, Olay, Clairol, Always, Tampax, Facebook, Goodyear, Energizer, Salonpas, and McCormick.

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Amanda Hill, President of Female Forward

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Under Amanda's leadership, Always became the first feminine care brand ever to air a commercial during the Super Bowl in 2015, and the campaign has since been widely recognized by the advertising industry, receiving more than 175 awards globally. Amanda has proudly represented the #LikeAGirl program and had the fortune to share the successes at forums like the Association of National Advertisers and the ESPY Humanitarian Awards.
Added $100 million in sales to the Procter & Gamble NA Feminine Care portfolio over four years, and is the only manufacturer in the category to consecutively grow share and household penetration.
Revamped media plans to reach +10MM more women per month (nearly 2x prior plans) with just +15% more media investment; extended months on air from 7 to 12.
Turned around 3 years of decline on global Tampax behind a globally qualified new ad campaign/product innovation that overdelivered expectations by +13%, resulting in 1 of 5 global P&G branding awards.
Leveraged deep prospect understanding to develop marketing strategies to stepchange growth amongst female customers for four International companies
Led branding and launch marketing strategy for startup, which led to breakeven financials in the first month (11 months earlier than expected)
Led online digital training reinvention for a women's development startup that enabled +18% price increase and delivered highest month of sales in company history. Also led rebranding of company programs and iconic assets.