services

Ways to Work Together

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We’ve come to understand the common challenges you will face as you drive household penetration with women. From those learnings, we’ve designed several services that will help you strengthen your marketing plans to drive a deeper connection and subsequently sales with women.

01

Clarity Clinic

Starting at $5000 USD

Want to know where and how to improve your marketing to women to drive sales? Within 10 days, we will compare how your brand is doing with the 8 key drivers below, and provide 3 high-leverage recommendations to strengthen your strategies and plans.

Specifically, we will review:

  • Category trends to uncover emerging opportunities to drive penetration with women
  • Brand equity to strengthen your brand’s positioning to win with women
  • Female insights and deep consumer understanding to better design for women
  • Advertising that includes proven drivers of communication to women
  • Marketing plan that has trial drivers along the path to purchase
  • Media plan that has key vehicles that breakthrough and connect with women
  • Product lineup and design delights and is easy to use for women
  • Team capability so the organization is well-equipped to develop and market to women

01

Clarity Clinic

Starting at $5000 USD

Want to know where and how to improve your marketing to women to drive sales? Within 10 days, we will compare how your brand is doing with the 8 key drivers below, and provide 3 high-leverage recommendations to strengthen your strategies and plans.

Specifically, we will review:

  • Category trends to uncover emerging opportunities to drive penetration with women
  • Brand equity to strengthen your brand’s positioning to win with women
  • Female insights and deep consumer understanding to better design for women
  • Advertising that includes proven drivers of communication to women
  • Marketing plan that has trial drivers along the path to purchase
  • Media plan that has key vehicles that breakthrough and connect with women
  • Product lineup and design delights and is easy to use for women
  • Team capability so the organization is well-equipped to develop and market to women

02

Drivers Deep Dive

Custom Pricing*

Uncover game-changing insights about your brand with women to step change your results. This consists of qualitative and/or quantitative research with with female customers and/or women in your organization to reveal new ways to connect with them.  This research can answer questions such as:

  • Why are/aren't women purchasing my brand
  • What is the image of my brand relative to competition amongst women?
  • What are the important purchase drivers and influencers in my industry for the female customer?
  • When, where, and how is the best way to reach women when my product or service is valuable to her?

*Optional commitment and coaching program also available at a custom price.

02

Drivers Deep Dive

Custom Pricing*

Uncover game-changing insights about your brand with women to step change your results. This consists of qualitative and/or quantitative research with with female customers and/or women in your organization to reveal new ways to connect with them.

*Optional commitment and coaching program also available at a custom price.

03

Catalyst Workshop

Custom Pricing*

Want to stepchange your organization to think about and create plans systemically that win with women? In this session, we will reveal insights about how to connect more deeply with women in communications and with your marketing plans, and then build or fine-tune your plans to accelerate your sales and equity with women.

The agenda includes:

  • Review of results versus goals
  • Women’s insights that inspire marketing action
  • Insights from women in your category and your brand
  • Review of competitive strategies and results
  • Communications and media plan review
  • Product results and female user ratings
  • Assessment of organization capability via team survey and/or interviews
  • Development of a strategy to win with women
  • Creation of an action plan to jumpstart next steps

*Optional commitment and coaching program also available at a custom price.

03

Catalyst Workshop

Custom Pricing*

Want to stepchange your organization to think about and create plans systemically that win with women? In this session, we will reveal insights about how to connect more deeply with women in communications and with your marketing plans, and then build or fine-tune your plans to accelerate your sales and equity with women.

The agenda includes:

  • Review of results versus goals
  • Women’s insights that inspire marketing action
  • Insights from women in your category and your brand
  • Review of competitive strategies and results
  • Communications and media plan review
  • Product results and female user ratings
  • Assessment of organization capability via team survey and/or interviews
  • Development of a strategy to win with women
  • Creation of an action plan to jumpstart next steps

*Optional commitment and coaching program also available at a custom price.

04

Commitment & Coaching

Custom Pricing*

Receive ongoing support and counsel to ensure your plans are executed with excellence and deliver the results you are looking for.  Examples include:

  • Action plan status checks to ensure plans are executed with excellence
  • Advise on new communications to ensure fit with female understanding and business objectives
  • In-market results analysis to identify additional opportunities to growth with women

*Optional commitment and coaching program also available at a custom price.

04

Commitment & Coaching

Custom Pricing*

Receive ongoing support and counsel to ensure your plans are executed with excellence and deliver the results you are looking for.

*Optional commitment and coaching program also available at a custom price.

clients_gr
Female Forward clients include Pantene, Olay, Clairol, Always, Tampax, Salonpas, McCormick, Tradewind Group, Advantage Solutions, Habitat for Humanity, Brilliant Balance, Women’s Southern Golf Association, and Horan.
Female Forward clients include Pantene, Olay, Clairol, Always, Tampax, Salonpas, McCormick, Tradewind Group, Advantage Solutions, Habitat for Humanity, Brilliant Balance, Women’s Southern Golf Association, and Horan.
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