I’ve also had the privilege to coach hundreds of women on their careers and personal lives, and have heard their most intimate and vulnerable stories of workplace discrimination, lingering male/female stereotypes, struggles as a working mom, and personal sacrifices they have made for others. And, fortunately, I’ve been able to be a part of their success story as they have negotiated for promotions and pay, conquered their complex calendars, and risen towards their personal purpose in ways that have a ripple effect into their communities and nationwide.

I was also so fortunate to be surrounded by incredible female leaders, who led with both their heads and their hearts. They fearlessly advocated for training to development the next generation of female leaders, which inspired me to always put a hand out to the next generation of women. I’ve led numerous trainings on marketing fundamentals as well as leadership, and have become energized and comfortable as a guide to others.

From my 20 years in marketing and coaching women, I believe:

• Women want to be heard and understood
• That connecting with women is different than with men
• Communicating to women requires the HEART and the MIND
• Women are worth investing in

So, I founded Female Forward to help businesses develop impactful, long-standing relationships with women that genuinely helps women have lives that enable them to be the best version of themselves—because the world is an even better place when all people, including women, are at their best.

Because of the role that women play in the fabric of our society, I believe that better serving women will help families, communities, and the world be a better, more thoughtful place.