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Dramatic Shifts Unfolding in the Consumer Journey and Why the Answers Lie with Female Insights

By Amanda Hill | May 13, 2020 |

This is a coffee conversation with Bart Baeyans, the founder of Hashting, on one big change he is seeing in the consumer journey as a result of COVID-19, and several important actions marketers should take as a result. The conversation also reveals that insights on how to better connect with women could help brands quickly…

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Post-COVID Trends with Jen Murtell

By Amanda Hill | May 13, 2020 |

This excerpt from my full interview with Jen Murtell, VP Strategy at Snapdragon, goes in depth on the trend pathways that will likely emerge as a result of the COVID crisis. Jen highlights the trend model, showcases the trend pathways that emerged after 9/11 as an example, and then shares her beliefs on the shifts…

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7 Insights to Improve Your Advertising to Women

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