Become a Female Forward
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When I talk about a “Brand Extension” or “Brand Stretch,” I’m referring to a new product line that is launched into a new category for the brand. Here are some examples of brands that have extended further to connect with the female audience – what do you think, hit or miss?Continue Reading
Brands have utilized mascots as part of their branding strategy and identity as long as CPG brands have existed. However, throughout history, there have been quite a few female mascots that remain the face of the brand to this day. What is it about female mascots that makes them memorable and etched into our minds…Continue Reading
7 Insights to Improve Your Advertising to Women
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