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Female Forward - Stanley Tumbler and Brand Positioning

How the Discontinued Stanley Tumbler Became a Cult Phenomenon

By Amanda Hill | Dec 5, 2022 | Comments Off on How the Discontinued Stanley Tumbler Became a Cult Phenomenon

From a failed camping mug to a trending sold-out and waitlisted phenomenon amongst female consumers, the Stanley tumbler is an incredible story of how an accidental brand extension into a new audience changed everything for a struggling product line. 

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Female Forward - why upskilling and reskilling is critical

Why Upskilling and Reskilling Your Marketing Team is Critical

By Amanda Hill | Nov 1, 2022 | Comments Off on Why Upskilling and Reskilling Your Marketing Team is Critical

With ominous headlines and trends like the “great resignation”, “great reshuffle”, and “quiet quitting”, it’s a tough time to be recruiting and equally daunting to be tasked with repairing a generally poor employee experience and culture. 

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7 Insights to Improve Your Advertising to Women

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