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Creating a ‘Choiceful’ Business Strategy

By Amanda Hill | Jul 22, 2021 |

How being specific in your branding leads to greater success If your company is like most, it has likely undergone some significant changes in the last 16 months or so, from shifts in internal structures and policies to external communications, like branding and marketing. So, how do you skillfully move forward and reach your goals…

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female branding names

Feminine Brand Names Have the Competitive Edge

By Amanda Hill | Jun 7, 2021 |

The last time you made a purchase, do you recall if it was a product with a feminine or masculine brand name? Studies show that it was most likely a feminine name.  Of course, it will depend on the purchase context. But a female brand name increases perceived warmth, which is a quality both women…

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7 Insights to Improve Your Advertising to Women

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