Recently, I’ve had discussions with employees who believe there is a huge opportunity to delight their female customers, but they are struggling to get support internally (and oftentimes with their male colleagues).  For them, it is as though they are speaking but the volume is on mute. I often ask whether their colleagues realize the…

This is a coffee conversation with Bart Baeyans, the founder of Hashting, on one big change he is seeing in the consumer journey as a result of COVID-19, and several important actions marketers should take as a result. The conversation also reveals that insights on how to better connect with women could help brands quickly…