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How a Brand Stretch Can Help Appeal to a New Audience

How a Brand Stretch Can Help Appeal to a New Audience

By Amanda Hill | Jul 22, 2022 | Comments Off on How a Brand Stretch Can Help Appeal to a New Audience

When I talk about a “Brand Extension” or “Brand Stretch,” I’m referring to a new product line that is launched into a new category for the brand. Here are some examples of brands that have extended further to connect with the female audience – what do you think, hit or miss? 

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female mascots

The Most Iconic Female Mascots

By Amanda Hill | Jun 27, 2022 | Comments Off on The Most Iconic Female Mascots

Brands have utilized mascots as part of their branding strategy and identity as long as CPG brands have existed. However, throughout history, there have been quite a few female mascots that remain the face of the brand to this day.  What is it about female mascots that makes them memorable and etched into our minds…

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7-insights-to-improve-your-advertising-to-women

7 Insights to Improve Your Advertising to Women

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