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From a failed camping mug to a trending sold-out and waitlisted phenomenon amongst female consumers, the Stanley tumbler is an incredible story of how an accidental brand extension into a new audience changed everything for a struggling product line.
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With ominous headlines and trends like the “great resignation”, “great reshuffle”, and “quiet quitting”, it’s a tough time to be recruiting and equally daunting to be tasked with repairing a generally poor employee experience and culture.
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7 Insights to Improve Your Advertising to Women
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