Become a Female Forward 
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When I talk about a “Brand Extension” or “Brand Stretch,” I’m referring to a new product line that is launched into a new category for the brand. Here are some examples of brands that have extended further to connect with the female audience – what do you think, hit or miss?
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Brands have utilized mascots as part of their branding strategy and identity as long as CPG brands have existed. However, throughout history, there have been quite a few female mascots that remain the face of the brand to this day. What is it about female mascots that makes them memorable and etched into our minds…
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7 Insights to Improve Your Advertising to Women
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