female branding names

The last time you made a purchase, do you recall if it was a product with a feminine or masculine brand name? Studies show that it was most likely a feminine name.  Of course, it will depend on the purchase context. But a female brand name increases perceived warmth, which is a quality both women…

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branding-brand-basics-female-forward

You’d be hard-pressed to find someone who wasn’t in some way impacted by the events of 2020, and it could be said that the average brand might be just as torn and ravaged as the average individual. The PNAS (Proceedings of the National Academy of Sciences of the United States of America) reported that 41.3%…

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I recently met Kara Richardson Whitely, who climbed Mt. Kilimanjaro not once but 3 TIMES. Kara has written several books about her experience (including Gorge), has shared her story on a speaking tour, and even has a movie in development about her experience. Featuring a significant star from This Is Us. Pretty impressive, huh? What…

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what-women-want-from-automotives-advertising-car-ads-marketing

If there is one thing I have heard the most from women, the automotive industry doesn’t get them (especially in car sales). I was reminded recently when a woman told me that she just wished car ads would talk about how it was easy to get in and out of the car! And, since I…

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3 ways to effectively market to female consumers

Are you struggling to market effectively to women? Are you failing to generate the sales you expected from your female audience? Many advertisers do, and if you’re relating to this, it might be that you’re just not “getting” this gender demographic. In recent research conducted by Kantar, 91% of women said advertisers don’t get them.…

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Advertising-to-todays-female-demographic

When marketing to the female demographic, are you seeing a return on your investment? If you are failing to do so, it might be that you are marketing to them in all the wrong ways. You might be over-generalizing and stereotyping when crafting your marketing messages, perhaps with the mindset that most women are stay-at-home…

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Marketing-to-Women-Holidays-2020

Let’s face it. We are dealing with a whole new world this year with Covid-19 changing everything, aren’t we? Christmas and the holidays will be entirely different for many across the globe. Many marketers, especially those who focus on marketing to women, realize quickly that what may have worked for holidays before simply will not…

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