How To Use The Great Reshuffling To Revamp Your Brand

You may be spending more time than ever on recruiting and hiring, but you should also use this time to rethink your brand strategy. Scarce. Stressed. Scrambling. If these words describe the current state of your company, the ‘Great Reshuffling’ is likely to blame. According to the World Economic Forum, 41% of employees globally and…

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Creating a ‘Choiceful’ Business Strategy

How being specific in your branding leads to greater success If your company is like most, it has likely undergone some significant changes in the last 16 months or so, from shifts in internal structures and policies to external communications, like branding and marketing. So, how do you skillfully move forward and reach your goals…

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female branding names

Feminine Brand Names Have the Competitive Edge

The last time you made a purchase, do you recall if it was a product with a feminine or masculine brand name? Studies show that it was most likely a feminine name.  Of course, it will depend on the purchase context. But a female brand name increases perceived warmth, which is a quality both women…

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branding-brand-basics-female-forward

Brand Fundamentals, Getting Back to Basics

You’d be hard-pressed to find someone who wasn’t in some way impacted by the events of 2020, and it could be said that the average brand might be just as torn and ravaged as the average individual. The PNAS (Proceedings of the National Academy of Sciences of the United States of America) reported that 41.3%…

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One Major Shift with Women Most Brands Miss

I recently met Kara Richardson Whitely, who climbed Mt. Kilimanjaro not once but 3 TIMES. Kara has written several books about her experience (including Gorge), has shared her story on a speaking tour, and even has a movie in development about her experience. Featuring a significant star from This Is Us. Pretty impressive, huh? What…

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what-women-want-from-automotives-advertising-car-ads-marketing

If Women Were to Develop Car Commercials…

If there is one thing I have heard the most from women, the automotive industry doesn’t get them (especially in car sales). I was reminded recently when a woman told me that she just wished car ads would talk about how it was easy to get in and out of the car! And, since I…

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3 ways to effectively market to female consumers

3 Ways to Effectively Market to Female Consumers

Are you struggling to market effectively to women? Are you failing to generate the sales you expected from your female audience? Many advertisers do, and if you’re relating to this, it might be that you’re just not “getting” this gender demographic. In recent research conducted by Kantar, 91% of women said advertisers don’t get them.…

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