challenging-product-design-assumptions-women-marketing

Challenging Product Design Assumptions

We recently posted a story on our Facebook page about how crash test dummies have been modeled after the average man for over 50 years. This testing design has led to seatbelts and other safety measures in vehicles that are statistically less safe for women than for men. 

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female marketing branding women Which Marketing Trends Should Your Brand Follow

Which Marketing Trends Should Your Brand Follow? 

Keeping up with the latest marketing trends can be the difference between a brand or product line thriving or falling flat.  The amount of information available to the modern marketer on trends and tactics can be overwhelming, and you don’t want to waste resources on a passing fruitless fad.  In this article, I will share…

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Why Carvana Has a Chance to Win with Women

Why Carvana Has a Chance to Win with Women

The auto industry has notoriously missed one of the largest opportunities for growth in the female market. Women make 65% of new car purchases, and 74% of women feel largely misunderstood by auto manufacturers’ marketing.  According to market research firm J.D. Power, Millennials hate car dealerships, or rather they vastly prefer online car shopping. I…

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female mascots

The Most Iconic Female Mascots

Brands have utilized mascots as part of their branding strategy and identity as long as CPG brands have existed. However, throughout history, there have been quite a few female mascots that remain the face of the brand to this day.  What is it about female mascots that makes them memorable and etched into our minds…

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