Posts by Amanda Hill
The Most Iconic Female Mascots
Brands have utilized mascots as part of their branding strategy and identity as long as CPG brands have existed. However, throughout history, there have been quite a few female mascots that remain the face of the brand to this day. What is it about female mascots that makes them memorable and etched into our minds…
CONTINUE READING
Good Help is Getting Harder to Find in Marketing (Unless You’re Upscaling Your Team’s Skills)
The old saying has never rang more true, with over 69% of U.S. employers struggling to find skilled workers in 2022 (ManpowerGroup). Marketing happens to be one of the current top 3 most difficult positions to hire for. Are we helpless to the whims of the economy? On the contrary, leaders have a choice. By…
CONTINUE READING
Mother’s Day Ad Campaigns Done Right
Don’t forget, Mother’s Day is May 8, which is just around the corner. This is a big holiday for CPG brands that target the female demographic each year. Unfortunately, many brands do a lazy cut and paste job. Let’s take a look at some of the better marketing campaigns for Mothers Day through the years to draw inspiration from for your own advertising.
CONTINUE READING
What NOT to Do in Marketing to Women
Have you noticed the omnipresent photos of women spinning around in fields on Instagram? Or perhaps, the memes of overwhelmed women drinking wine to cope or the tongue-in-cheek lazy husbands that are rife across social media? These saturated and stereotypical representations of women are not realistic or relatable to the majority of the female demographic. Don’t fall for this trendy trap when advertising to your female audience.
CONTINUE READING
How to Improve Marketing to Women in 2022
You might expect that the world has come a long way in terms of equality, feminism, and inclusivity. I mean, it’s almost the year two thousand twenty-two! In many ways, much has improved, but as far as marketing is concerned, very little has truly changed.
CONTINUE READING
How To Use The Great Reshuffling To Revamp Your Brand
You may be spending more time than ever on recruiting and hiring, but you should also use this time to rethink your brand strategy. Scarce. Stressed. Scrambling. If these words describe the current state of your company, the ‘Great Reshuffling’ is likely to blame. According to the World Economic Forum, 41% of employees globally and…
CONTINUE READING
Creating a ‘Choiceful’ Business Strategy
How being specific in your branding leads to greater success If your company is like most, it has likely undergone some significant changes in the last 16 months or so, from shifts in internal structures and policies to external communications, like branding and marketing. So, how do you skillfully move forward and reach your goals…
CONTINUE READING
Feminine Brand Names Have the Competitive Edge
The last time you made a purchase, do you recall if it was a product with a feminine or masculine brand name? Studies show that it was most likely a feminine name. Of course, it will depend on the purchase context. But a female brand name increases perceived warmth, which is a quality both women…
CONTINUE READING
Brand Fundamentals, Getting Back to Basics
You’d be hard-pressed to find someone who wasn’t in some way impacted by the events of 2020, and it could be said that the average brand might be just as torn and ravaged as the average individual. The PNAS (Proceedings of the National Academy of Sciences of the United States of America) reported that 41.3%…
CONTINUE READING
One Major Shift with Women Most Brands Miss
I recently met Kara Richardson Whitely, who climbed Mt. Kilimanjaro not once but 3 TIMES. Kara has written several books about her experience (including Gorge), has shared her story on a speaking tour, and even has a movie in development about her experience. Featuring a significant star from This Is Us. Pretty impressive, huh? What…
CONTINUE READING