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female branding names

Feminine Brand Names Have the Competitive Edge

By Amanda Hill | Jun 7, 2021 |

The last time you made a purchase, do you recall if it was a product with a feminine or masculine brand name? Studies show that it was most likely a feminine name.  Of course, it will depend on the purchase context. But a female brand name increases perceived warmth, which is a quality both women…

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Brand Fundamentals, Getting Back to Basics

By Amanda Hill | Apr 22, 2021 |

You’d be hard-pressed to find someone who wasn’t in some way impacted by the events of 2020, and it could be said that the average brand might be just as torn and ravaged as the average individual. The PNAS (Proceedings of the National Academy of Sciences of the United States of America) reported that 41.3%…

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