Female Forward Business Results
#LikeAGirl Campaign
Under Amanda's leadership, Always became the first feminine care brand ever to air a commercial during the Super Bowl in 2015, and the campaign has since been widely recognized by the advertising industry, receiving more than 175 awards globally. Amanda has proudly represented the #LikeAGirl program and had the fortune to share the successes at forums like the Association of National Advertisers and the ESPY Humanitarian Awards.
#LikeAGirl Campaign
Under Amanda's leadership, Always became the first feminine care brand ever to air a commercial during the Super Bowl in 2015, and the campaign has since been widely recognized by the advertising industry, receiving more than 175 awards globally. Amanda has proudly represented the #LikeAGirl program and had the fortune to share the successes at forums like the Association of National Advertisers and the ESPY Humanitarian Awards.
- Overdelivered results in both a large, corporate business as well as in a startup and non-profits who have a mission to better serve women.
- Overdelivered on all key business measures, including share, sales and profit, for 2 different $1B female-oriented category portfolios, despite production challenges and competitive launches.
- Revamped media plans to reach +10MM more women per month (nearly 2x prior plans) with just +15% more media investment; extended months on air from 7 to 12.
- Developed new pricing, promotion and media business models on NA Olay that closed a profit gap, reduced spending while maintaining media reach, and delivered promotional sales equal to a new item.
- Led new Facebook advertising for work/life balance coaching startup that delivered +27% more prospects and -40% cost per application.
- Leveraged deep prospect understanding to develop marketing strategies to stepchange growth amongst female customers for four International companies
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- Led branding and launch marketing strategy for startup, which led to breakeven financials in the first month (11 months earlier than expected)
- Facilitated the strategy renewal for a women-only non-profit that was implemented within four months.
- Turned around 3 years of decline on global Tampax behind a globally qualified new ad campaign/product innovation that overdelivered expectations by +13%, resulting in 1 of 5 global P&G branding awards.
- Consistently ignited organizational culture – strong record of developing, retaining and promoting top female talent while managing poor performers; led critical organization programs including staffing and performance reviews.
- Added $100 million in sales to the Procter & Gamble NA Feminine Care portfolio over four years, and is the only manufacturer in the category to consecutively grow share and household penetration.
- Identified the markers for successful beauty care startups, which resulted in a Fortune 50 acquisition of a startup.
- Led online digital training reinvention for a women's development startup that enabled +18% price increase and delivered highest month of sales in company history. Also led rebranding of company programs and iconic assets.
- Delivered 93% top two box client coaching satisfaction score, and orchestrated client live event that delivered 1.5x ingoing revenue targets and scored a 4.9 out of 5 by attendees.
- Created and led several business trainings that have delivered a 4.8 out of a 5 rating.
"Amanda was an engaging and energizing trainer who used real examples of what to-do and what not to do that really helped cement the training principles. This was by far the best training I’ve had at my company."
~ Chris, Horan
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