We’ve come to understand the common challenges you will face as you drive household penetration with women. From those learnings, we’ve designed several services that will help you strengthen your marketing plans to drive a deeper connection and subsequently sales with women.
01
Brand Strategy
The brand strategy clearly defines what your brand will stand for so you have a compelling and distinct offering in the market. In order to develop the brand strategy, we conduct an exhaustive landscape assessment that includes:
Analyzing current results
Category trends
Competitive activity
Consumer behavior
Select team members
With these inputs, we develop a clear and concise brand point-of-view that is based on consumer purchase drivers and is differentiated in the market. This positioning serves as a compass, and helps identify highest-leverage choices and enables faster decision-making for brand choices.
02
Marketing Strategy
The marketing strategy determines the choices so your marketing plan drives conversion, efficiently. In order to maximize your marketing ROI, we determine:
WHO is your target audience
WHAT message resonates with the audience
HOW to efficiently and effectively reach your audience
These choices paint a clear roadmap for internal teams and external partners to bring the brand to life to consumers.
03
Brand-Building Training
brand-building training delivers an immediate, noticeable improvement in employee performance and long-term capability growth for the organization.
Develping a marketing strategy and plan
Utilizing the marketing framework to improve marketing ROI
Analyzing data to develop compelling marketing recommendations
Creating effective business communications to influence outcomes
Writing a compelling creative brief
Effectively communicating feedback on creative for stronger advertising
Custom training development
04
Ongoing Brand Advisor
Receive ongoing support and counsel to ensure your plans are executed with excellence and deliver the results you are looking for. Examples include:
Action plan status checks to ensure plans are executed with excellence
Advise on new communications to ensure fit with female understanding and business objectives
In-market results analysis to identify additional opportunities to growth with women
