3 Ways to Effectively Market to Female Consumers

Are you struggling to market effectively to women?

Are you failing to generate the sales you expected from your female audience?

Many advertisers do, and if you’re relating to this, it might be that you’re just not “getting” this gender demographic.

In recent research conducted by Kantar, 91% of women said advertisers don’t get them. There is clearly a gap between what women are looking for and the way in which brands are trying to connect with them. 

The problem might lie in the gender stereotypes that still exist, and if you’re falling for these, you might be alienating the very people you are trying to reach.

To improve your marketing efforts, first of all — stop generalizing.

Remember that not all women are the same, and remember that there are sub-groups that need to be reached differently. For your guidance, I’ve provided a few different ways to improve your marketing to females. 

Here Are 3 Ways to Effectively Market to Female Customers

#1: Understand the Differences Between Men and Women

The way you market to women is not always how you market to men.

You need to focus on their key differences, ranging from their physiology to their personal interests.

So, think about the products you provide and market them in a way that will directly appeal to the needs of your female audience. 

It might be that you need to use separate marketing strategies to reach both audiences. So, set up dedicated web and social media channels for both male and female groups.

You might also create extra marketing channels that cater to the sub-groups within your female demographic.

#2: Find Out Where Your Female Audience Lives Online

In a survey conducted by Bustle, 81% of women said that social media was the best way to reach them. 42% of women identified Facebook as being the best medium to grab their attention, while 40% of women said Instagram was their platform of choice.

Pinterest is another social media platform that is popular with women. 

What Does This Mean for You? 

Well, it means you need to place a special focus on these platforms within your social media marketing. They each speak to a different type of audience, so you will need to tailor your marketing messages. 

Again, remember not to generalize when working on your messages.

You might want to make the distinction between female entrepreneurs and stay-at-home moms, for example. And even within those groups, you should consider their needs depending on their location, age, and personal interests. 

#3: Focus On Your Content

According to a study conducted by News Cred, the content you produce is key when targeting women.

The study found that:

• 30% of women will refuse to read content that doesn’t inform or entertain.
• 60% of women will share content that they find to be intelligent and thought-provoking.
• 70% of women will share content that makes them laugh.

So, focus on the content you produce within your marketing. If it isn’t interesting or funny, forget it!

You need to tailor it to the groups you are targeting, with messages that directly appeals to your target audiences. 

As an experienced marketing consultant with a focus on the female demographic, I can guide you to better decision making, with women-inclusive advertising strategies that can generate more sales for your business.

Get in touch with me today if you would like to find out more, and benefit from the female-centric marketing advice that I can provide.