Brand Positioning
Keepin’ It Real
Influencer marketing is the strategic collaboration between brands and influential individuals who have a strong online presence. It’s become a vital connection point with consumers, as influencers’ endorsements can sway public opinion and purchasing decisions.
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The Heroine’s Journey
The hero’s journey is a popular storytelling and marketing tool that connects with consumers on a subconscious level. It has been used to speak to consumers and their desires. But there is a complementary heroine’s journey in storytelling as well. Populated by Maureen Murdock, the heroine’s journey follows a female story – and it’s a story that has been overlooked in marketing for too long.
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Ditch the Pink; Embrace the Power
Embrace the diversity, the complexity, and the empowerment of women. And market to women as the true decision-makers they are.
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“They Just Don’t Get Me”
Did you know that women are the most powerful consumers on the planet? They make 85% of all purchasing decisions and control 7 trillion dollars of buying power. But there’s a catch: most advertisers don’t know how to reach them effectively.
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Saysh: Engaging with Women from Design to Community
Saysh is empowering women through its products, its story, and its community. Allyson is a woman with a platform, and she’s using it to make a difference for fellow athletes and women everywhere.
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Using Brand Archetypes to Set Your Brand’s Personality
There are twelve common brand archetypes: the Outlaw, the Creator, or the Hero. They are based on the 12 personality archetypes developed by Carl Jung. Each archetype has its strengths, weaknesses, goals, and motivations. Choosing an archetype that aligns with your brand’s essence, can help you create an authentic brand personality and connect with your target audience.
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How Essentia Made Water ‘Elite’
Essentia Water has become a cult phenomenon in recent years. The brand has successfully marketed itself as a premium, high-quality product that offers numerous health benefits – making it a favorite among health-conscious consumers. But how did Essentia Water achieve such a cult following? Let’s take a closer look.
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A Higher Purpose for Female-Led Brands
When I read this article from Ad Age about women’s philanthropic efforts, it started the gears in my mind working. So I began reading… and wow! There are countless examples of amazing women who lead, give, and live a purpose-driven life. And they’ve breathed that life into their brands and companies. This purposefulness coupled with…
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How the Discontinued Stanley Tumbler Became a Cult Phenomenon
From a failed camping mug to a trending sold-out and waitlisted phenomenon amongst female consumers, the Stanley tumbler is an incredible story of how an accidental brand extension into a new audience changed everything for a struggling product line.
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