Posts Tagged ‘branding’
Keepin’ It Real
Influencer marketing is the strategic collaboration between brands and influential individuals who have a strong online presence. It’s become a vital connection point with consumers, as influencers’ endorsements can sway public opinion and purchasing decisions.
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The Heroine’s Journey
The hero’s journey is a popular storytelling and marketing tool that connects with consumers on a subconscious level. It has been used to speak to consumers and their desires. But there is a complementary heroine’s journey in storytelling as well. Populated by Maureen Murdock, the heroine’s journey follows a female story – and it’s a story that has been overlooked in marketing for too long.
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Inclusivity Or Impact?
The marketing landscape is crowded with inclusivity. But a provocative notion emerges: Is the quest for universal appeal diluting your brand’s message? Should universal appeal be the goal?
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Saysh: Engaging with Women from Design to Community
Saysh is empowering women through its products, its story, and its community. Allyson is a woman with a platform, and she’s using it to make a difference for fellow athletes and women everywhere.
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Using Brand Archetypes to Set Your Brand’s Personality
There are twelve common brand archetypes: the Outlaw, the Creator, or the Hero. They are based on the 12 personality archetypes developed by Carl Jung. Each archetype has its strengths, weaknesses, goals, and motivations. Choosing an archetype that aligns with your brand’s essence, can help you create an authentic brand personality and connect with your target audience.
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A Higher Purpose for Female-Led Brands
When I read this article from Ad Age about women’s philanthropic efforts, it started the gears in my mind working. So I began reading… and wow! There are countless examples of amazing women who lead, give, and live a purpose-driven life. And they’ve breathed that life into their brands and companies. This purposefulness coupled with…
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The Authentic Truth
As industries and marketers evolve to include more women as customers, the importance of authentic branding and communication increases.
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Challenging Product Design Assumptions
We recently posted a story on our Facebook page about how crash test dummies have been modeled after the average man for over 50 years. This testing design has led to seatbelts and other safety measures in vehicles that are statistically less safe for women than for men.
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How the Discontinued Stanley Tumbler Became a Cult Phenomenon
From a failed camping mug to a trending sold-out and waitlisted phenomenon amongst female consumers, the Stanley tumbler is an incredible story of how an accidental brand extension into a new audience changed everything for a struggling product line.
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Which Marketing Trends Should Your Brand Follow? 
Keeping up with the latest marketing trends can be the difference between a brand or product line thriving or falling flat. The amount of information available to the modern marketer on trends and tactics can be overwhelming, and you don’t want to waste resources on a passing fruitless fad. In this article, I will share…
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