Posts Tagged ‘business strategy’
Keepin’ It Real
Influencer marketing is the strategic collaboration between brands and influential individuals who have a strong online presence. It’s become a vital connection point with consumers, as influencers’ endorsements can sway public opinion and purchasing decisions.
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A Higher Purpose for Female-Led Brands
When I read this article from Ad Age about women’s philanthropic efforts, it started the gears in my mind working. So I began reading… and wow! There are countless examples of amazing women who lead, give, and live a purpose-driven life. And they’ve breathed that life into their brands and companies. This purposefulness coupled with…
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How widening your lens will open up new market opportunities
Why do so many industries and brands still struggle to attract women? Why do they still primarily target men? Is this intentional or accidental? So many companies miss out on a massive opportunity by not speaking to the female cohort.
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Creating a ‘Choiceful’ Business Strategy
How being specific in your branding leads to greater success If your company is like most, it has likely undergone some significant changes in the last 16 months or so, from shifts in internal structures and policies to external communications, like branding and marketing. So, how do you skillfully move forward and reach your goals…
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