CPG Archives - Female Forward

Saysh: Engaging with Women from Design to Community

By Amanda Hill | October 12, 2023

Saysh is empowering women through its products, its story, and its community. Allyson is a woman with a platform, and she’s using it to make a difference for fellow athletes and women everywhere.

Challenging Product Design Assumptions

By Amanda Hill | February 6, 2023

We recently posted a story on our Facebook page about how crash test dummies have been modeled after the average man for over 50 years. This testing design has led to seatbelts and other safety measures in vehicles that are statistically less safe for women than for men.

How the Discontinued Stanley Tumbler Became a Cult Phenomenon

By Amanda Hill | December 5, 2022

From a failed camping mug to a trending sold-out and waitlisted phenomenon amongst female consumers, the Stanley tumbler is an incredible story of how an accidental brand extension into a new audience changed everything for a struggling product line.