Posts Tagged ‘marketing’
The Authentic Truth
As industries and marketers evolve to include more women as customers, the importance of authentic branding and communication increases.
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How widening your lens will open up new market opportunities
Why do so many industries and brands still struggle to attract women? Why do they still primarily target men? Is this intentional or accidental? So many companies miss out on a massive opportunity by not speaking to the female cohort.
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Creating a ‘Choiceful’ Business Strategy
How being specific in your branding leads to greater success If your company is like most, it has likely undergone some significant changes in the last 16 months or so, from shifts in internal structures and policies to external communications, like branding and marketing. So, how do you skillfully move forward and reach your goals…
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