Posts by Amanda Hill
Keepin’ It Real
Influencer marketing is the strategic collaboration between brands and influential individuals who have a strong online presence. It’s become a vital connection point with consumers, as influencers’ endorsements can sway public opinion and purchasing decisions.
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The Heroine’s Journey
The hero’s journey is a popular storytelling and marketing tool that connects with consumers on a subconscious level. It has been used to speak to consumers and their desires. But there is a complementary heroine’s journey in storytelling as well. Populated by Maureen Murdock, the heroine’s journey follows a female story – and it’s a story that has been overlooked in marketing for too long.
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Ditch the Pink; Embrace the Power
Embrace the diversity, the complexity, and the empowerment of women. And market to women as the true decision-makers they are.
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Inclusivity Or Impact?
The marketing landscape is crowded with inclusivity. But a provocative notion emerges: Is the quest for universal appeal diluting your brand’s message? Should universal appeal be the goal?
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Make Your Brand Stand Out This Holiday Season
The holiday season is a golden opportunity for brands to connect with women, who are often the main decision-makers and influencers when it comes to shopping and gifting. How can you make your brand stand out and appeal to this powerful segment?
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“They Just Don’t Get Me”
Did you know that women are the most powerful consumers on the planet? They make 85% of all purchasing decisions and control 7 trillion dollars of buying power. But there’s a catch: most advertisers don’t know how to reach them effectively.
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Saysh: Engaging with Women from Design to Community
Saysh is empowering women through its products, its story, and its community. Allyson is a woman with a platform, and she’s using it to make a difference for fellow athletes and women everywhere.
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Brand Marketing During the 2023 Women’s World Cup
The 2023 FIFA Women’s World Cup in Australia and New Zealand is not only a showcase of the best female soccer players in the world, but also a platform for brands to reach a global audience of passionate fans.
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How to Partner with Artificial Intelligence
AI can help managers and marketers automate tasks, analyze data, personalize content, and optimize campaigns. But is AI the magic sauce that can solve all your marketing challenges? Or is it a risk that can undermine your creativity and ethics?
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Using Brand Archetypes to Set Your Brand’s Personality
There are twelve common brand archetypes: the Outlaw, the Creator, or the Hero. They are based on the 12 personality archetypes developed by Carl Jung. Each archetype has its strengths, weaknesses, goals, and motivations. Choosing an archetype that aligns with your brand’s essence, can help you create an authentic brand personality and connect with your target audience.
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