Posts Tagged ‘branding’
How to Improve Marketing to Women in 2022
You might expect that the world has come a long way in terms of equality, feminism, and inclusivity. I mean, it’s almost the year two thousand twenty-two! In many ways, much has improved, but as far as marketing is concerned, very little has truly changed.
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How To Use The Great Reshuffling To Revamp Your Brand
You may be spending more time than ever on recruiting and hiring, but you should also use this time to rethink your brand strategy. Scarce. Stressed. Scrambling. If these words describe the current state of your company, the ‘Great Reshuffling’ is likely to blame. According to the World Economic Forum, 41% of employees globally and…
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Creating a ‘Choiceful’ Business Strategy
How being specific in your branding leads to greater success If your company is like most, it has likely undergone some significant changes in the last 16 months or so, from shifts in internal structures and policies to external communications, like branding and marketing. So, how do you skillfully move forward and reach your goals…
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Feminine Brand Names Have the Competitive Edge
The last time you made a purchase, do you recall if it was a product with a feminine or masculine brand name? Studies show that it was most likely a feminine name. Of course, it will depend on the purchase context. But a female brand name increases perceived warmth, which is a quality both women…
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