strategy Archives - Female Forward

Using Brand Archetypes to Set Your Brand’s Personality

By Amanda Hill | June 26, 2023

There are twelve common brand archetypes: the Outlaw, the Creator, or the Hero. They are based on the 12 personality archetypes developed by Carl Jung. Each archetype has its strengths, weaknesses, goals, and motivations. Choosing an archetype that aligns with your brand’s essence, can help you create an authentic brand personality and connect with your target audience.

How To Use The Great Reshuffling To Revamp Your Brand

By Amanda Hill | September 1, 2021

You may be spending more time than ever on recruiting and hiring, but you should also use this time to rethink your brand strategy. Scarce. Stressed. Scrambling. If these words describe the current state of your company, the ‘Great Reshuffling’ is likely to blame. According to the World Economic Forum, 41% of employees globally and…