Posts by Amanda Hill

As part of the Maximizing your Marketing during COVID-19, today I share an interview with Kendra Ramirez, who owns a digital agency AND is a mindset enthusiast, regarding the trends she is seeing as a result of the pandemic and her top tips for marketers to do during this time. There were three areas that…

The final of the 4-part series on how to Maximize Your Marketing…today, I discuss the importance of doing a Marketing Health Check for your brand. In this video, I highlight why a health check can strengthen your marketing ROI, as well as cover the 8 factors for a successful brand (and marketing team!). If you’d…

It was a joy to be reunited with Michael Kuremsky, currently an Adjunct Professor in Branding at Xavier University, and to get his perspective on how brand managers can maximize their marketing during the COVID crisis. I was especially struck by Michael’s insight that marketers will need to consider an additional layer to their consumer…

Today, I focus on Sharpening Your Saw to help maximize your marketing. “Sharpening Your Saw” refers to growing your capability through new knowledge, skills, and your network. I share 7 Simple Ways to Sharpen Your Saw, including several resources I use. And, I invite you to Comment below on the resources you’d recommend to fellow…

So much has changed so quickly as the world faces the coronavirus crisis, and as a result, women’s mindsets have changed.  It’s critical for marketers to understand the new filters women have as they interpret messaging and evaluate product choices.  Below are three mindset shifts to consider as you relook at your communications to women…