Are you struggling to market effectively to women? Are you failing to generate the sales you expected from your female audience? Many advertisers do, and if you’re relating to this, it might be that you’re just not “getting” this gender demographic. In recent research conducted by Kantar, 91% of women said advertisers don’t get them.…

When marketing to the female demographic, are you seeing a return on your investment? If you are failing to do so, it might be that you are marketing to them in all the wrong ways. You might be over-generalizing and stereotyping when crafting your marketing messages, perhaps with the mindset that most women are stay-at-home…