It was a joy to be reunited with Michael Kuremsky, currently an Adjunct Professor in Branding at Xavier University, and to get his perspective on how brand managers can maximize their marketing during the COVID crisis. I was especially struck by Michael’s insight that marketers will need to consider an additional layer to their consumer…

Today, I focus on Sharpening Your Saw to help maximize your marketing. “Sharpening Your Saw” refers to growing your capability through new knowledge, skills, and your network. I share 7 Simple Ways to Sharpen Your Saw, including several resources I use. And, I invite you to Comment below on the resources you’d recommend to fellow…