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How to Partner with Artificial Intelligence

By Amanda Hill | Jul 26, 2023 | Comments Off on How to Partner with Artificial Intelligence

AI can help managers and marketers automate tasks, analyze data, personalize content, and optimize campaigns. But is AI the magic sauce that can solve all your marketing challenges? Or is it a risk that can undermine your creativity and ethics?

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Female Forward - brand archetypes

Using Brand Archetypes to Set Your Brand’s Personality

By Amanda Hill | Jun 26, 2023 | Comments Off on Using Brand Archetypes to Set Your Brand’s Personality

There are twelve common brand archetypes: the Outlaw, the Creator, or the Hero. They are based on the 12 personality archetypes developed by Carl Jung. Each archetype has its strengths, weaknesses, goals, and motivations. Choosing an archetype that aligns with your brand’s essence, can help you create an authentic brand personality and connect with your target audience.

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7 Insights to Improve Your Advertising to Women

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