Marketing Strategies
3 Ways to Effectively Market to Female Consumers
Are you struggling to market effectively to women? Are you failing to generate the sales you expected from your female audience? Many advertisers do, and if you’re relating to this, it might be that you’re just not “getting” this gender demographic. In recent research conducted by Kantar, 91% of women said advertisers don’t get them.…
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Advertising to Today’s Female Demographic
When marketing to the female demographic, are you seeing a return on your investment? If you are failing to do so, it might be that you are marketing to them in all the wrong ways. You might be over-generalizing and stereotyping when crafting your marketing messages, perhaps with the mindset that most women are stay-at-home…
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Marketing to Women During the Holidays in 2020
Let’s face it. We are dealing with a whole new world this year with Covid-19 changing everything, aren’t we? Christmas and the holidays will be entirely different for many across the globe. Many marketers, especially those who focus on marketing to women, realize quickly that what may have worked for holidays before simply will not…
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4 Movements You Can’t Afford to Miss to Grow Your Brand with Women
Are you nervous that your brand might miss an important trend in the market, and even worse, have competition (or an emerging disruptor) capitalize on the movement at your expense? There are four sub-segments of women that are growing in purchasing power and impacting large industries that I think are currently overlooked by brands. The…
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Why Women Say Advertisers Don’t Get Them
Are you scratching your head on where to get another point of growth from (whether it is from existing customers or a new customer base)? Is your messaging just not yet generating the sales or loyalty you imagined, especially with women? Are you struggling to have your product or advertising break through the clutter to…
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