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Make Your Brand Stand Out This Holiday Season
The holiday season is a golden opportunity for brands to connect with women, who are often the main decision-makers and influencers when it comes to shopping and gifting. How can you make your brand stand out and appeal to this powerful segment?
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The Most Iconic Female Mascots
Brands have utilized mascots as part of their branding strategy and identity as long as CPG brands have existed. However, throughout history, there have been quite a few female mascots that remain the face of the brand to this day. What is it about female mascots that makes them memorable and etched into our minds…
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Mother’s Day Ad Campaigns Done Right
Don’t forget, Mother’s Day is May 8, which is just around the corner. This is a big holiday for CPG brands that target the female demographic each year. Unfortunately, many brands do a lazy cut and paste job. Let’s take a look at some of the better marketing campaigns for Mothers Day through the years to draw inspiration from for your own advertising.
CONTINUE READING3 Reasons Why Marketing to Women Can Grow Your Business
Recently, I’ve had discussions with employees who believe there is a huge opportunity to delight their female customers, but they are struggling to get support internally (and oftentimes with their male colleagues). For them, it is as though they are speaking but the volume is on mute. I often ask whether their colleagues realize the…
CONTINUE READINGDramatic Shifts Unfolding in the Consumer Journey and Why the Answers Lie with Female Insights
This is a coffee conversation with Bart Baeyans, the founder of Hashting, on one big change he is seeing in the consumer journey as a result of COVID-19, and several important actions marketers should take as a result. The conversation also reveals that insights on how to better connect with women could help brands quickly…
CONTINUE READINGPost-COVID Trends with Jen Murtell
This excerpt from my full interview with Jen Murtell, VP Strategy at Snapdragon, goes in depth on the trend pathways that will likely emerge as a result of the COVID crisis. Jen highlights the trend model, showcases the trend pathways that emerged after 9/11 as an example, and then shares her beliefs on the shifts…
CONTINUE READINGInterview with Kendra Ramirez on Maximizing Your Marketing during COVID-19
As part of the Maximizing your Marketing during COVID-19, today I share an interview with Kendra Ramirez, who owns a digital agency AND is a mindset enthusiast, regarding the trends she is seeing as a result of the pandemic and her top tips for marketers to do during this time. There were three areas that…
CONTINUE READINGMaximizing Your Marketing during COVID-19: Conduct a Marketing Health Check
The final of the 4-part series on how to Maximize Your Marketing…today, I discuss the importance of doing a Marketing Health Check for your brand. In this video, I highlight why a health check can strengthen your marketing ROI, as well as cover the 8 factors for a successful brand (and marketing team!). If you’d…
CONTINUE READINGMaximizing your Marketing during COVID-19 with Professor Michael Kuremsky
It was a joy to be reunited with Michael Kuremsky, currently an Adjunct Professor in Branding at Xavier University, and to get his perspective on how brand managers can maximize their marketing during the COVID crisis. I was especially struck by Michael’s insight that marketers will need to consider an additional layer to their consumer…
CONTINUE READINGTaking this Time to Sharpen Your Saw
Today, I focus on Sharpening Your Saw to help maximize your marketing. “Sharpening Your Saw” refers to growing your capability through new knowledge, skills, and your network. I share 7 Simple Ways to Sharpen Your Saw, including several resources I use. And, I invite you to Comment below on the resources you’d recommend to fellow…
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