Post-COVID Trends with Jen Murtell
This excerpt from my full interview with Jen Murtell, VP Strategy at Snapdragon, goes in depth on the trend pathways that will likely emerge as a result of the COVID crisis.
Jen highlights the trend model, showcases the trend pathways that emerged after 9/11 as an example, and then shares her beliefs on the shifts we will likely see in our culture as a result of coronavirus.
She and I discuss what that means to marketers, both for their messaging as well as their innovation plans.
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