female mascots

The Most Iconic Female Mascots

Brands have utilized mascots as part of their branding strategy and identity as long as CPG brands have existed. However, throughout history, there have been quite a few female mascots that remain the face of the brand to this day.  What is it about female mascots that makes them memorable and etched into our minds…

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Female Forward Blog - Mothers Day Ad Campaigns

Mother’s Day Ad Campaigns Done Right 

Don’t forget, Mother’s Day is May 8, which is just around the corner. This is a big holiday for CPG brands that target the female demographic each year. Unfortunately, many brands do a lazy cut and paste job. Let’s take a look at some of the better marketing campaigns for Mothers Day through the years to draw inspiration from for your own advertising.

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3 Reasons Why Marketing to Women Can Grow Your Business

Recently, I’ve had discussions with employees who believe there is a huge opportunity to delight their female customers, but they are struggling to get support internally (and oftentimes with their male colleagues).  For them, it is as though they are speaking but the volume is on mute. I often ask whether their colleagues realize the…

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Post-COVID Trends with Jen Murtell

This excerpt from my full interview with Jen Murtell, VP Strategy at Snapdragon, goes in depth on the trend pathways that will likely emerge as a result of the COVID crisis. Jen highlights the trend model, showcases the trend pathways that emerged after 9/11 as an example, and then shares her beliefs on the shifts…

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Taking this Time to Sharpen Your Saw

Today, I focus on Sharpening Your Saw to help maximize your marketing. “Sharpening Your Saw” refers to growing your capability through new knowledge, skills, and your network. I share 7 Simple Ways to Sharpen Your Saw, including several resources I use. And, I invite you to Comment below on the resources you’d recommend to fellow…

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