Dramatic Shifts Unfolding in the Consumer Journey and Why the Answers Lie with Female Insights

This is a coffee conversation with Bart Baeyans, the founder of Hashting, on one big change he is seeing in the consumer journey as a result of COVID-19, and several important actions marketers should take as a result.

The conversation also reveals that insights on how to better connect with women could help brands quickly adapt to the changes in the consumer journey.