marketingtowomen Archives - Female Forward

“They Just Don’t Get Me”

By Amanda Hill | November 2, 2023

Did you know that women are the most powerful consumers on the planet? They make 85% of all purchasing decisions and control 7 trillion dollars of buying power. But there’s a catch: most advertisers don’t know how to reach them effectively.

4 Movements You Can’t Afford to Miss to Grow Your Brand with Women

By Amanda Hill | September 11, 2019

Are you nervous that your brand might miss an important trend in the market, and even worse, have competition (or an emerging disruptor) capitalize on the movement at your expense? There are four sub-segments of women that are growing in purchasing power and impacting large industries that I think are currently overlooked by brands. The…

Why Women Say Advertisers Don’t Get Them

By Amanda Hill | August 26, 2019

Are you scratching your head on where to get another point of growth from (whether it is from existing customers or a new customer base)? Is your messaging just not yet generating the sales or loyalty you imagined, especially with women? Are you struggling to have your product or advertising break through the clutter to…