Posts by Amanda Hill
How We Help Brands Grow
Framework for Brands Facing Complexity
Do you have a little bit of luxury in your brand?
Here’s a helpful tip if you want to drive sales and boost your numbers while marketing to your women audience.
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If Women Were to Develop Car Commercials…
If there is one thing I have heard the most from women, the automotive industry doesn’t get them (especially in car sales). I was reminded recently when a woman told me that she just wished car ads would talk about how it was easy to get in and out of the car! And, since I…
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3 Ways to Effectively Market to Female Consumers
Are you struggling to market effectively to women? Are you failing to generate the sales you expected from your female audience? Many advertisers do, and if you’re relating to this, it might be that you’re just not “getting” this gender demographic. In recent research conducted by Kantar, 91% of women said advertisers don’t get them.…
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Advertising to Today’s Female Demographic
When marketing to the female demographic, are you seeing a return on your investment? If you are failing to do so, it might be that you are marketing to them in all the wrong ways. You might be over-generalizing and stereotyping when crafting your marketing messages, perhaps with the mindset that most women are stay-at-home…
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Marketing to Women During the Holidays in 2020
Let’s face it. We are dealing with a whole new world this year with Covid-19 changing everything, aren’t we? Christmas and the holidays will be entirely different for many across the globe. Many marketers, especially those who focus on marketing to women, realize quickly that what may have worked for holidays before simply will not…
CONTINUE READING3 Reasons Why Marketing to Women Can Grow Your Business
Recently, I’ve had discussions with employees who believe there is a huge opportunity to delight their female customers, but they are struggling to get support internally (and oftentimes with their male colleagues). For them, it is as though they are speaking but the volume is on mute. I often ask whether their colleagues realize the…
CONTINUE READINGDramatic Shifts Unfolding in the Consumer Journey and Why the Answers Lie with Female Insights
This is a coffee conversation with Bart Baeyans, the founder of Hashting, on one big change he is seeing in the consumer journey as a result of COVID-19, and several important actions marketers should take as a result. The conversation also reveals that insights on how to better connect with women could help brands quickly…
CONTINUE READINGPost-COVID Trends with Jen Murtell
This excerpt from my full interview with Jen Murtell, VP Strategy at Snapdragon, goes in depth on the trend pathways that will likely emerge as a result of the COVID crisis. Jen highlights the trend model, showcases the trend pathways that emerged after 9/11 as an example, and then shares her beliefs on the shifts…
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