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The Most Iconic Female Mascots

By Amanda Hill | Jun 27, 2022 | Comments Off on The Most Iconic Female Mascots

Brands have utilized mascots as part of their branding strategy and identity as long as CPG brands have existed. However, throughout history, there have been quite a few female mascots that remain the face of the brand to this day.  What is it about female mascots that makes them memorable and etched into our minds…

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Good Help is Getting Harder to Find in Marketing (Unless You’re Upscaling Your Team’s Skills) 

By Amanda Hill | May 27, 2022 | Comments Off on Good Help is Getting Harder to Find in Marketing (Unless You’re Upscaling Your Team’s Skills) 

The old saying has never rang more true, with over 69% of U.S. employers struggling to find skilled workers in 2022 (ManpowerGroup). Marketing happens to be one of the current top 3 most difficult positions to hire for.  Are we helpless to the whims of the economy? On the contrary, leaders have a choice.  By…

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7 Insights to Improve Your Advertising to Women

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