The auto industry has notoriously missed one of the largest opportunities for growth in the female market. Women make 65% of new car purchases, and 74% of women feel largely misunderstood by auto manufacturers’ marketing.  According to market research firm J.D. Power, Millennials hate car dealerships, or rather they vastly prefer online car shopping. I…

When I talk about a “Brand Extension” or “Brand Stretch,” I’m referring to a new product line that is launched into a new category for the brand. Here are some examples of brands that have extended further to connect with the female audience – what do you think, hit or miss?