Become a Female Forward
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Are you nervous that your brand might miss an important trend in the market, and even worse, have competition (or an emerging disruptor) capitalize on the movement at your expense? There are four sub-segments of women that are growing in purchasing power and impacting large industries that I think are currently overlooked by brands. The…Continue Reading
Are you scratching your head on where to get another point of growth from (whether it is from existing customers or a new customer base)? Is your messaging just not yet generating the sales or loyalty you imagined, especially with women? Are you struggling to have your product or advertising break through the clutter to…Continue Reading
7 Insights to Improve Your Advertising to Women
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