Become a Female Forward 
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We recently posted a story on our Facebook page about how crash test dummies have been modeled after the average man for over 50 years. This testing design has led to seatbelts and other safety measures in vehicles that are statistically less safe for women than for men.
From a failed camping mug to a trending sold-out and waitlisted phenomenon amongst female consumers, the Stanley tumbler is an incredible story of how an accidental brand extension into a new audience changed everything for a struggling product line.
7 Insights to Improve Your Advertising to Women
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