Become a Female Forward 
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Let’s face it. We are dealing with a whole new world this year with Covid-19 changing everything, aren’t we? Christmas and the holidays will be entirely different for many across the globe. Many marketers, especially those who focus on marketing to women, realize quickly that what may have worked for holidays before simply will not…
Continue ReadingRecently, I’ve had discussions with employees who believe there is a huge opportunity to delight their female customers, but they are struggling to get support internally (and oftentimes with their male colleagues). For them, it is as though they are speaking but the volume is on mute. I often ask whether their colleagues realize the…
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7 Insights to Improve Your Advertising to Women
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