Become a Female Forward 
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Don’t forget, Mother’s Day is May 8, which is just around the corner. This is a big holiday for CPG brands that target the female demographic each year. Unfortunately, many brands do a lazy cut and paste job. Let’s take a look at some of the better marketing campaigns for Mothers Day through the years to draw inspiration from for your own advertising.
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Have you noticed the omnipresent photos of women spinning around in fields on Instagram? Or perhaps, the memes of overwhelmed women drinking wine to cope or the tongue-in-cheek lazy husbands that are rife across social media? These saturated and stereotypical representations of women are not realistic or relatable to the majority of the female demographic. Don’t fall for this trendy trap when advertising to your female audience.
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7 Insights to Improve Your Advertising to Women
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