This is a coffee conversation with Bart Baeyans, the founder of Hashting, on one big change he is seeing in the consumer journey as a result of COVID-19, and several important actions marketers should take as a result. The conversation also reveals that insights on how to better connect with women could help brands quickly…

This excerpt from my full interview with Jen Murtell, VP Strategy at Snapdragon, goes in depth on the trend pathways that will likely emerge as a result of the COVID crisis. Jen highlights the trend model, showcases the trend pathways that emerged after 9/11 as an example, and then shares her beliefs on the shifts…